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Our TV ad - featured massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.
The BRAVIA TV commercial was directed by award-winning director Jonathan Glazer, who is responsible for a dazzling array of original work in the fields of commercial, music video and film production.
His credits include videos for bands such as Jamiroquai, Massive Attack and Radiohead, some of the most memorable ads for Guinness and Stella Artois, and the feature films Birth and Sexy Beast.
